This establishment is a menifestation of a seed planted by the women in the owner's family and community. Its mission is to create an environment where people gather to do their hair, relax and be empowered. For maximum relaxation, during their appointments clients can either read a book, listen to music or watch a movie while having a drink of their choice. The first three letters of the salon name is an abbreviation for Self-proclaimed Hairstylist which is what the owner calls herself - and together with her staff Self-proclaimed Hairstylists - because she is a self-taught braider.